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Communicate with Your Leads

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Navigation Changes

The Leads and Registration sections are now under Enrollment.

Once families have entered your enrollment pipeline, you will need to communicate with them often as the family decides whether your program is a good fit for their needs or when their child might be able to enroll.

View Communications

Go to Enrollment > Communication.

navigation enrollment communication

The Emails Sent window displays by default. The Emails Sent and SMS Sent windows display similar information, with the exception of email statuses and email status percentages.

Emails Sent

SMS Sent

sms sent

  • The Lead column displays the name of each lead

  • The Sent To column displays the name of the parent/guardian each communication was sent to

  • Communications from the last 30 days, including the current date, are automatically filtered by default

    • Click Filter filter icon to select a new date range or filter the list by staff member or lead, then click Apply

    • Filter labels display at the top of the list

  • Email statuses with the percentage of emails in each status display at the top of the list. See Lead Email Statuses for more information

Compose a Message

  1. Click New Message.

  2. Select New Email or New SMS to send an email or SMS text message.
    new message

Email Messages

When sending an email message, you have several options to personalize your message to parents/guardians.

  • Select an email from previously created templates using the Choose From Template option

  • Use the Title field to create a subject line

  • The Reply To option allows you to change what email address parents/guardians can reply to

  • Enter the body of the email message and use the formatting options to change the font, use bullets, add pictures and more

  • Use the Send as a Test Email option to preview your email before sending it to parents/guardians

  • Click Save as Draft when you want to return to the message at a later time before sending it

    new message

Email Message Shortcuts

When sending email messages, you can use several preset shortcuts to make your emails more personalized. These shortcuts are placeholders that automatically pull in details such as names and school information.

Shortcut

Description

Example

{{parent.firstname}}

The parent’s/guardian’s first name

Marge

{{parent.lastname}}

The parent’s/guardian’s last name

Simpson

{{child.firstname}}

The child’s first name

Lisa

{{child.lastname}}

The child’s last name

Simpson

{{school.name}}

The name of the school

Tucker’s Little Learners

{{school.phone}}

The school’s phone number

800-388-3884

{{school.weburl}}

The school’s website

littlelearners@procaresoftware.com

{{school.fulladdress}}

The school’s full address

1125 17th St, Denver, CO, 80202

{{school.address}}

The school’s street address

1125 17th St

{{school.city}}

The school’s city

Denver

{{school.state}}

The school’s state

CO

{{school.country}}

The school’s country

United States

{{school.zip}}

The school’s Zip Code

80202

When you send an email with shortcuts (exactly as you see above, with the two braces on either side), the information is replaced by what we have stored for the lead or your school.

email shortcuts

Note

Shortcuts can only be used in emails. Shortcuts are not available for SMS messages.

SMS Messages

SMS messaging works similarly to email messaging:

  • Select an SMS message from previously created templates using the Choose From Template option

  • Click Save as Draft when you want to return to the message at a later time before sending it

    sms message

    Note

    SMS messages have a limit of 160 characters.

View or Edit Drafts

Go to Draft to view messages saved as drafts.

  • The By column displays the email of the staff member who composed the draft

  • The Type column displays whether the draft is an email or SMS message

  • Drafts from the last 30 days, including the current date, are automatically filtered by default

When a message is saved as a draft, you can do the following:

  • Click Draft or the title of the message to view or edit the message

  • Click More Actions more icon to edit or delete the message

message drafts

Send Email

  1. When you are ready to send the message, click Continue.

  2. Select recipients.

  3. Click Send Message.
    select message recipients

Send SMS Message

  1. When you are ready to send the message, click Continue.

  2. Select recipients.

  3. Click Send Message.

    select SMS message recipients

    Note

    Procare Online displays No Message for recipients without a phone number on file.